Start the work

Transforming “great idea” to a market-ready product requires application of brainstorming techniques and strategic innovation tools.

The tools and the process outlined from here on will help you brainstorm your concept to get it converted into a solid startup idea on your own. We have used proven lessons from business model generation, design thinking, and blue ocean strategy to expand your startup development thinking with focus and curiosity.
This is the first workbook in the series of 6 workbooks that we have designed for you to build a fail-proof business. Start your startup launch journey in a right way so that you assure of a higher chances of success and spend more time building your business.

Needs, Wants and Desires

How often do you question yourself  “I need this product/ service” before purchasing any product/ service. When you start a business it is easy to think that customers will buy our product because we are offering better features, affordable price, good...

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If You’ve All The Money and Resources

“Whatever I touch should turn into Gold.” Sounds familiar? Most of us have heard the famous story of “The Golden Touch” of greedy King Midas who was granted a wish by a mysterious visitor to turn all things he touches to gold. Now imagine the same happens...

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Define Your Company

As a founder of your business, you will need to tell your investors, customers, stakeholders, and partners about your company. You will need to tell in a way that it visually, emotionally, functionally and financially depicts the vision, values, and...

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Customer Validation – Looking to generate monetary transactions

Customer Discovery is about getting the product people want. Customer Validation is about finding a repeatable scalable business model around that product. It helps you avoid building a product that no one wants. It is about building and refining a business model and validating assumptions about your customers before too much money is spent. These include assumptions about the market, the existence and weight of the problem and how impactful your product is/will be.

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Structure a Good Product / Solution Hypothesis for your Business

Most of entrepreneurs focus on solution rather than the problem. This makes crafting a good solution hypothesis a difficult task. It is important to note that a good hypothesis will help you to properly validate or invalidate what you’re doing. Products that don’t use hypothesis risk wasting resources on unfocused experimentation that fails to make a business impact.

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Plot the Market with Competitive Landscape

Pursuing entrepreneurial opportunity is becoming open and accessible to everyone, the competitive landscape is becoming fiercer, and exponential. The market is flooded with the similar products offered by many organizations addressing the customer problem in almost similar basis. Thus it’s important for the business organizations to learn, understand and address competition and competitive landscape to stand out and offer an exceptionally valuable product to their customers.

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Getting Started: Build Right Product for Right Customers

A start-up tend to have limited number of customers at the beginning. Therefore it is very important to find who your first customers are, but not necessarily a broad customer group. Begin with assuming who would be your first customers, what is the problem that you are solving, and how will the customers buy from you. You turn these assumptions into hypothesis and then test it through interviews with potential customers putting evidence behind your product-market fit.

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Pitch your Business Idea

Ideas are the lifeblood of an entrepreneur. You have been dreaming to start your business and want to turn your idea into reality. Defining a business idea will help you articulate your thoughts and validate it in terms of whether it is worth spending time and effort on. Think from the investor’s perspective – They want an idea to be condensed, something short, something catchy, intriguing, something you can instantly understand and relate to. Something you can get excited about. Now go back to your true self and think “Does your Idea meet their expectation”

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The 5 Whys – Digging deep into the root cause of the problem

It may not always be possible to get an answer to any problem immediately. You may need to gather and analyze more information in order to answer it properly, or do more thinking and brainstorming. The root cause of the problem is often hidden behind less obvious symptoms. The ‘5 Why’ technique will get you there. By WHY, we mean your purpose, cause or belief: Like Why does your company exist, Why do you get out of bed every morning…Getting to the root cause and fixing the problem ensures that the same issue won’t occur again. It is like curing the disease rather than applying the bandages.

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The Big Picture

A little girl was drawing in her empty book. She was fully focused and rarely looked away from the paper. “What are you doing?” asked her father, curiously looking over her shoulder. “I’m drawing a picture of God.” Her father frowned, “But people don’t...

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