Start the work

You have completed the first step going through the series of tools for ideation and brainstorming we have put together under the Idea Development module. You have set the stage to launch your business knowing well about why you want to start or run the business, who is your potential customers, analyzing their pain points and thereby validating how your solution will address the needs of your customer segment.

In this second part of the course, you will craft your idea into the ‘right solution’ by exploring your creative abilities, building rough prototypes and incorporating significant customer feedback using techniques like customer journey mapping, value curve analysis, storyboarding and prototyping.

This is the second module that includes a comprehensive set of exercises and templates that will take you from framing up your design challenge to get into the market. The idea is to make you understand your customer thoroughly, know your competition and then zero in on what’s most desirable, feasible and viable product/service for your customers.

Feedback and Review

You have developed your idea/concept, created the first prototype of your product/ service, shown it to your potential customers and understood what they think about it. It’s now time to integrate their feedback into your work, review your prototype in the...

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Customer Validation and Interview

So, you’ve created a new product and you want to share it with the world? It’s now the time to test it with your potential customers. Interviewing your potential customers is a good way to get an insight into their thoughts, emotions and motivations for...

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Prototype is usually a draft version of a product that allows you to explore your ideas and show the intention behind a feature or the overall design concept to users before investing time and money into development. You should always consider building prototypes early in the process because It is much cheaper to change a product early in the development process than to make change after you develop the site. It also helps one to gather feedback early in the design process, make changes quickly, and improve your initial designs.

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Storyboard your ideas

Have you ever tried making a business video? You probably should do. It helps to visual your ideas to life for people to understand and give constructive feedback. One of the key tools of sharing your business vision is a storyboard. A storyboard is a...

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Value Curve Analysis – Visualizing and improving your value propositions

In an increasingly competitive environment, managers face the challenge of finding ways to differentiate their products and services. They also struggle to determine why their firm is under-performing relative to its rivals. Whether you are working on a new product development or you are refining an existing product, value curve analysis tool assists in developing recommendations to improve the firm’s profitability and distincts your product/ service from competitors in attributes that they value.

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Competitive Analysis – Getting ahead of the competition

Every business has competition. Understanding the strengths and weaknesses of your competition or potential competition is critical to making sure your business survives and grows. Knowing what the competitors are doing – how they are thinking about the market, what tactics they are using, how they are crafting messages and design – can make all the difference in the battle for the customers’ mind share and conversions.

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Value Proposition – Create compelling products and services

The most important thing that you need to test about your product is Value Proposition because it’s the primary reason a prospect should buy from you. A key role for the value proposition is to set you apart from the competition. This requires deep self-reflection and discussion. You need not be unique for the whole world. Just be unique in the customer’s mind.

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Customer Journey Mapping

After getting a clarity on the customer profiles, you’ll want to look from a holistic viewpoint at what the customers are doing before, during, and after the time they use your product. This will add context to your project and highlight opportunities you...

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Define your Customer Persona

You know your Customer’s Needs, Wants, and Desires…. Customer Segments… Target Audience…. But there is still something missing….??? And that is….your customer’s behaviors, their stories/ background, their emotions, expectations, concerns, etc To get an...

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Customer Segmentation

“Rarely does one size fit all, and your prospects know it.” Distinguishing your target audience in the market and designing the product offering as per your customer discovery will help prove that your solution has been crafted keeping their pain points...

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